May 4–13, 2026 | Peloponnese
The Region of Peloponnese and Visit Peloponnese, in strategic cooperation with the Greek National Tourism Organization (GNTO) and the Adventure Travel Trade Association (ATTA), announce the finalization of the dates and the official launch of the open call for international buyers and media at AdventureWEEK Peloponnese 2026, which will take place from May 4 to 13, 2026.
AdventureWEEK is one of ATTA's most recognized international actions, by the leading global organization for outdoor and adventure tourism, which institutionally cooperates with the World Tourism Organization and shapes international standards for sustainable development, quality of experiences and responsible travel activity.
An international event with a strategic footprint
The co-organization of AdventureWEEK Peloponnese by ATTA, GNTO, the Region of Peloponnese and Visit Peloponnese substantially strengthens the position of both the Peloponnese and Greece on the global map of outdoor, adventure and experiential tourism.
A complete experiential experience of the Peloponnese
During AdventureWEEK Peloponnese, leading tour operators, international media, journalists and content creators from around the world will participate in curated routes, designed to highlight the multifaceted character of the Peloponnese.
At the heart of the program is the Peloponnese Trails initiative, a dynamically developing network of large-scale routes and emblematic trails, which connects landscapes, settlements and cultural landmarks throughout the Peloponnese, functioning as a unified framework for highlighting its natural and cultural reserve.
Open applications until February 19, 2026
Applications for buyers and media are open until February 19, 2026 and are addressed to selected, internationally recognized outdoor tourism professionals and representatives of important international media. Participants who will be selected and hosted in the Peloponnese are expected to play a decisive role in the development of international collaborations and in the targeted promotion of the destination, producing high-quality publicity, with a measurable footprint for the Region of Peloponnese and Greek outdoor tourism.
The Secretary General of GNTO, Andreas Fiorentinos, stated:
“Hosting AdventureWEEK in the Peloponnese is a particularly important international action for Greek tourism. In cooperation with ATTA and the Region of Peloponnese, GNTO supports initiatives that contribute substantially to the expansion and extension of the tourist season, strengthening Greece's presence in dynamic international markets and highlighting the country as an outdoor tourism destination that can welcome visitors throughout the year.”
At the same time, the Deputy Regional Governor of Tourism of the Region of Peloponnese, Thanos Michelongonas, noted:
“AdventureWEEK Peloponnese is the result of a mature and substantial collaboration between GNTO, ATTA and Visit Peloponnese. Through this event, the Peloponnese – and Greece as a whole – are dynamically placed on the international map of outdoor and experiential tourism. As the Regional Governor Dimitris Ptochos often points out, collaborations are what turn vision into action and create a sustainable future for our region.”
Byer Applications:
https://events.adventuretravel.biz/adventureweek/peloponnese-2026/buyer-application
Media Applications:
https://events.adventuretravel.biz/adventureweek/peloponnese-2026/media-application