Berlin | March 3–5, 2026
The Region of Peloponnese, through Visit Peloponnese, announces its participation in ITB Berlin 2026 – one of the largest and most important international tourism exhibitions worldwide, which will take place at the Berlin ExpoCenter City from March 3 to 5, 2026.
The Region of Peloponnese will participate within the national pavilion of the Hellenic Tourism Organization (EOT), offering local professionals a strong international presence and access to an extensive network of professional contacts.
Profile & Structure of ITB Berlin
ITB Berlin is a top-level B2B tourism exhibition, where:
industry professionals from all over the world meet,
targeted professional discussions take place,
new trends and products of the global travel market are presented.
The exhibition includes specialized sections for various tourism markets and products, enhancing the possibilities of international cooperation and development.
Support for participants from the Region of Peloponnese
For all those who register through the Region of Peloponnese, there will be:
Access to the official ITB Berlin B2B digital platform, where participants will be able to:
create their business profile,
schedule targeted meetings with buyers & tourism professionals,
have access to communication and networking tools.
Training session before the exhibition, for the correct use of the platform and preparation for participation.
Participation guide, with guidelines for:
the use of the platform,
the organization of B2B meetings,
the presence at the EOT pavilion.
This support aims to enhance the quality and outcome of each business and organization's participation.
Strategic importance of participation
ITB Berlin is considered the leading international platform for professional tourism B2B networking and constitutes:
a central point of contact for tour operators, travel agencies, DMCs, MICE organizers and the most important players in the market,
an opportunity for international presence and establishment of collaborations,
a strategic enhancement of the tourism promotion of the Region of Peloponnese on a global scale.
The participation is part of the overall strategic planning of the tourism sector of the Region, under the guidance of the Regional Governor Mr. Dimitris Ptochos.
Statement of the Deputy Regional Governor of Tourism
«The Region of Peloponnese is participating for another year in ITB Berlin, an event that is a point of reference for the global tourism industry. This presence is part of the overall strategy of extroversion and international positioning of the destination set by the Regional Governor of Peloponnese, Dimitris Ptochos. Through the targeted use of the exhibition's digital platform and the strengthening of contacts with important decision-makers, the Region aims to highlight the unique tourism characteristics of the Peloponnese and create sustainable collaborations with international tourism professionals.»
— Thanos Michelongonas
Call for Expression of Interest
The Region of Peloponnese invites:
tourism businesses,
tourism organizations,
tourism industry professionals,
Those interested who wish to participate in ITB Berlin 2026 are invited to submit a participation form through http://my.visitpeloponnese.com (registration required)
Deadline for submission of participation form: February 13, 2026
For information and clarifications regarding participation:
Visit Peloponnese / Region of Peloponnese
Tel.: 27313 63250, 27213 61523, 27213 61539
Email : m.kokkonou@lakonia.gr | mkokkonou@visitpeloponnese.com
VISIT PELOPONNESE CONNECT
The Region of Peloponnese and VisitPeloponnese encourage all stakeholders in the extroverted sectors of the region (Tourism, Culture, Gastronomy, etc.) to become part of the Peloponnese tourism ecosystem VisitPeloponnese Connect by registering here. Connect allows interested parties to be informed directly and promptly about VisitPeloponnese's actions, new opportunities for extroversion and more and better collaborations!